SONYA STUDIO STROLL 2010
SATURDAY, MAY 15 & SUNDAY, MAY 16,
12:00 PM – 6:00 PM RAIN OR SHINE
Kickoff events include:
Share Party (SONYArtists only)
VIP Arty Party, April 29 (public
event, with VIP guests)
April 29 – May 20
at Windows on
Myrtle in partnership with MARP and Myrtle Ave Merchants
The Studio Stroll is a self-guided tour of registered artists’
studios and galleries in the SONYA community that attracts thousands of
visitors each year. The event is free and open to the public. Tour-goers follow
a tour map that lists studio/gallery locations with a description of each
All artists registering for the Studio Stroll must be active SONYA
members in good standing. Only registered Stroll artists may participate in the
Prelude Exhibition. All
professional visual artists, age 21+, with a studio or gallery within the
boundaries of Flatbush, Atlantic, Bedford and Flushing Avenues (including the
Brooklyn Navy Yard) are eligible to join SONYA. and
are encouraged to register and participate in the Studio Stroll.
All work displayed must be original fine art created by the
registered artist(s) for that location.
EXHIBITION, APRIL 29 – MAY 20
is partnering with the Myrtle Ave Revitalization Project (MARP) and Jones
Contemporary Art to showcase Stroll artists and their artwork in key merchants
and restaurants within our community. Participation is optional on a first come
first served basis. Each registered artist or associate member may submit one
work that is representative of what will be shown at
their Studio Stroll location. There is a 30%
commission fee on work sold at the Prelude Exhibition venues. SONYA charges no
commission fees for work sold at the registered artists Studio Stroll
ARTISTS’ SHARE PARTY
artists will be invited to local venue (date/place tba) to meet each other and
share their work in a 1 minute per artist fast paced slide show presentation.
Includes a cash bar and appetizers.
artists and their guests are invited to a special cocktail party where we will
present our art and latest Stroll news. Date and place tba.
Publicity includes press releases, calendar listings, display ads,
flyers, posters, brochure mailings, and internet blog postings, emails and
Studio Stroll artists are responsible for their own mailings and
are encouraged to promote their location as well as neighboring Stroll Artists.
The SONYA web site, www.sonyaonline.org, features each Studio
Stroll artist. Included are two images of the artist’s work, artist statement,
contact info and links to their personal web site. Because these pages are used
to promote your artwork, it is imperative that your art images be current.
STUDIO PREP and PUBLIC ACCESS
Stroll artists are responsible for securing permission from
landlords, studio mates, etc. to allow public access to their venue. Artists
are expected to have their venue open promptly at noon on both days of the
Stroll and be present (or have a representative present) during the entire
Stroll artists are responsible for setting up their own studio and
displaying their work to the public. Artists may also consider having a guest
book, promotional materials, and extra tour maps readily available to visitors.
Stroll artists must display SONYA published signage to designate their location
by noon of each day. Extra signs and banners will be available in case of loss
Each location is encouraged to offer light non-greasy refreshments
to tour going visitors.
Artists are strongly encouraged to recruit assistants so that they
can focus most of their attention on their guests. Assistants can be
responsible for greeting tour-goers and processing sales. They are invited to
the Arty Party as our honored guests!
SONYA is not liable or responsible for the security of artists’
artwork or studio space. Artists are responsible for ensuring the safety and
security of their artwork, equipment, display, and any of their personal
belongings in their home/studio.
DEADLINES, FEES & CANCELLATION POLICY
NEW! The Early Bird Discounted Registration Fee of $25.00 till March 1st. (postmarked).
The Registration Fee for applications received after March 1st
Final deadline is March 29th.
materials including: completed and signed registration form; fee payment;
artist bios; and digital art samples must be submitted by Friday, March 29th,
2010 in order to participate in the Stroll.
Participants will be notified by phone or email when materials are
received. Registered artists will receive a Stroll and press checklist.
In the event that this event must be cancelled, participants will
be notified promptly. There is no rain date. Artists must notify SONYA
immediately if they must cancel their participation in the Stroll. Registration
Fees are non-refundable.
The Volunteer Coordinator will contact SONYA members who have
elected to volunteer their time as part of their annual membership fee payment.
As a registered participant of the 11th SONYA STUDIO
STROLL, I agree to the following:
❑ I will secure permission from my landlord, studio mates, etc. to
allow public access to my venue.
❑ I, or my representative will be present at my venue on May 15
& 16, open to the public promptly at noon and remain open till at least
❑ If I have registered my SONYA membership under the reduced rate
that includes 6 hours of volunteer time, I will make every effort to fulfill
this commitment (at least in part) towards preparations for the 11th
❑ I will notify SONYA immediately if I am unable to participate in
the 11th SONYA Studio Stroll.
❑ I will ensure that the event is publicized by displaying SONYA
published signage and logo banners at my location during the Studio Stroll.
❑ I will support the group publicity efforts by distributing a
minimum of 100 invitations to my contact list.
❑ I will use the SONYA logo without proportional or color
alterations and include “11th SONYA Studio Stroll” in all
self-published Stroll promotional material.
❑ I will ensure the safety and security of my artwork, equipment,
and personal property at my venue.